“THINK GLOBALLY, ACT LOCALLY!”
With the support of the Ukrainian Cultural Foundation, we launched the SAFE FASHION project – #безсекундижиття. The main goal of the fashion initiative is to improve road safety and reduce the number of accidents involving pedestrians. In addition, the project has a significant impact on the educational process and educating children to be aware of their safety.
As part of the first project implemented in 2020, our ROUSSIN team created 3,000 designer backpacks with reflective elements. We provided backpacks free of charge to children of primary school age in the city of Smila, Cherkasy region. The choice of geography is not accidental, because it was in Smila that we, the founders of ROUSSIN, spent our childhood, and global plans for change can be realized only starting with the closest circle of people.
In the fall of 2020, Traffic Safety Week was organized in the city of Smila. Our team prepared special videos about traffic rules and the importance of reflection, which were demonstrated to students of 15 schools in the city.
This year our team produced 2,500 reflective backpacks and provided them for free for children of secondary school age in the city of Pavlograd, Dnipro region.
“WE WILL ALWAYS PROMOTE RESPONSIBLE AND SAFE FASHION THAT REFLECTS AND RESPONDS TO EXISTING PROBLEMS IN SOCIETY. OUR PROJECT IS AN OPPORTUNITY TO CHANGE THE STEREOTYPICAL VIEW OF REFLECTIVE CLOTHING AND THE CULTURE OF CONSUMPTION OF REFLECTORS. INDEED, IN THE DARK OR IN POOR VISIBILITY CONDITIONS, CLOTHES WITH REFLECTIVE ELEMENTS BECOME NOTICEABLE AT A DISTANCE OF 100-130 METERS, THUS REDUCING THE RISK OF AN ACCIDENT INVOLVING PEDESTRIANS BY 6.5 TIMES! ”, – SAYS DESIGNER SOFIIA RUSYNOVYCH.
In addition, in September 2021 in Pavlograd, the ROUSSIN brand conducted educational work and presented its own educational film, in which motor sportsmen test the visibility of ordinary and reflective clothing on the roads and demonstrate emergency braking options.
SAFE FASHION – #безсекундижиття, combining the needs of the cultural and social spheres, is an innovative project and is implemented with the support of the Ukrainian Cultural Foundation. Now the fashion initiative of the ROUSSIN brand remains for other cities of Ukraine an example of improving road safety, and also contributes to the formation and development of a responsible, social and safe direction in the field of fashion in Ukraine.