The ROUSSIN brand was created in 2014, and since 2016 is a resident of the Ukrainian Fashion Week. Creative director and co-owner of the brand Sofiia Rusynovych pays attention to the social problems of modern times and find effective ways to solve them.
ROUSSIN DNA – is the use of reflective elements for road safety.
Every collection is characterized by innovations. It is a symbiosis of classics and sports.
Sustainable fashion is one of the main vectors of brand development. ROUSSIN tries to use no-waste technology, creating clothes from the remains of fabric, that left after the production of collections; tries to use the entire resource of the fabric, even its defective parts, by painting them; and customizes unsold items from old collections and uses them in new ones.